Birmingham, ALABAMA: Innovative, first-of-its-kind customized car care kit for every woman ‘Carmine’ has jumped off to an impressive start for the launch campaign on Indiegogo. The mission for Carmine is to create a community where every woman driver is prepared to avoid vehicle breakdowns, tire damage, and avoidable situations with full knowledge about her own car’s exact requirements. Tess Winningham, founder and CEO of Carmine, is aiming to raise $9,000 in 60 days for the production and launch of Carmine in the market by December 2016.
Carmine is the latest offering from Alignment Simple Solutions, the Birmingham, Alabama based company which is the maker of the patented line of QuickTrickTM products and the industry leader in portable alignment solutions. This new design is a complete knowledge center and tool kit which is customized as per the exact needs of your vehicle by year, make & model.
Tess Winningham, CEO & Co Founder of Carmine and Alignment Simple Solutions said in a press statement, “Women spend over $300 billion a year on car maintenance and repairs around the globe. We aim to put a dent in that spending by educating women about their specific vehicle and providing a personalized option for roadside emergency kits, vehicle basics through video content from industry experts and exclusive access to new technology.”
Most men don’t blink twice before changing a flat tire, replacing a headlight, replacing wiper blades or simply checking basic fluids and preventative maintenance. But most women shy away from any hands-on or DIY approach. Carmine is aimed at helping every woman be fully prepared to deal with and avoid car-related emergencies with knowledge and confidence.
Here’s what’s in your Carmine:
- Your vehicle identity card with Year, Make, Model
- Vitals cards for your specific tire pressure, alignment specifications, recommended fluids (Coolant, Oil, etc)
- An illustrated photo of your engine bay for your make and model with indicators on where to place and check vital fluids
- Tire Pressure Gauge
- Wheel Alignment Specs
- Brookstone Safety Flashlight and Tool
- Exclusive Carmine Membership that will unlock your access to:
- Exclusive discounts and exciting new technologies for your total vehicle experience
- How to videos by industry experts
- Forums for discussion, and more.
To attract men and women to support the Carmine crowdfunding Indiegogo campaign, a number of exciting perks are on offer. The top perk is an all-expense paid trip to the exclusive SEMA show in Las Vegas in November to three backers who pledge $10,000.
For pledging $7500, four backers will get Carmine + Emergency Roadside Kit + QuickTrick Pick 3 Wheel Alignment System + Weekend getaway for 2 to a regional Bed & Breakfast resort for 2 nights/ 3 days.
The first Carmines signed by the team and an opportunity to be in the featured Carmine Launch national commercial campaign is the perk on offer for five backers who pledge $5400.
And there are a range of other perks, equally attractive for backers of all categories ranging from $10 to $1836. Two of the popular perks are:
- Family (4) Carmine w/ Auto Safety Tool which entails a saving of $129 (25%) off the $516 Retail Price + 10% off on all QuickTrick products for pledging $387; and
- An attractive ‘Thank You’ travel cup + 10% off on all QuickTrick products for those who pledge $25.
“Carmine, like all QuickTrick products, is dedicated to giving back. We have partnered with the MTJ Foundation (http://martintruexjrfoundation.org/), dedicated to the support of underfunded cancer initiatives specific to ovarian cancer & childhood cancers.” Stated Ms Winningham “We have committed to 5% of annual profits going to this great charity indefinitely.”
The Indiegogo campaign, off to a positive start is now awaiting backers’ support to make its funding program successful. The campaign is perfectly timed to help backers pre-book Carmine for themselves and as a Thanksgiving gift and to ensure that the customized Carmines and other rewards are delivered in December.
For more information, please visit the Carmine Indiegogo Campaign.
About Alignment Simple Solutions and QuickTrickTM
Alignment Simple Solutions aims to provide quality manufacture of QuickTrickTM portable & affordable wheel alignment products through ongoing product improvement and innovation, educational development to the staff and associates and giving back to the community through preferred charities.
Alignment Simple Solutions
106 David Green Rd, Ste E, Birmingham, AL 35244